Brought this back from the Asian supermarket.
These ... guys ... are wearing ice skates. The other side of the package (not photographed, sorry) has a sequence of images suggesting a competition of sorts between them. There was some artwork on the wraps of the individual candies also, as well as heaps of script. It's as if Jack Kerouac and Wesley Morse had a love-child obsessed with Elvis Stojko, and went to work for Tokyo's version of Madison Avenue.
Perhaps it's best not to puzzle too long or hard over how a person goes about parlaying a passion for figure skating to generating enthusiasm for grape candy in unsuspecting passersby -- it just works!