It's Cowtown Pattie's fault: she located this TV ad from her youth. Now here is one from mine: New & Improved Quake Cereal, with a guest appearance by Quisp. I would have been about four years old when I saw this.
I'd be curious to find out how people get footage of stuff like this. What events does a collector of Jay Ward animation need to attend to complete his or her collection of cereal commercials?
Here is the Wikipedia entry for Quisp. I, like others of my generation, preferred it to Quake. Obviously there was no difference in taste or texture — both were a softer concoction of Cap'n Crunch, as the entry points out — but staring at this cheerful googly-eyed propeller-head was a happier prospect than staring at a) a skull-thumping miner or b) a barrel-chested galoot. Ward must have known this.
And since I'm already YouTubing, here is a perfect example of how the White Stripes get under my skin in the most unpleasant way (Here is the rest of the story. Both via Boing Boing. ).