Friday, December 22, 2006
New Archie = New Coke?
Every five years or so I'll go ahead and make the purchase. I'll reach past all those candy bars and breath mints, I'll grab the Betty & Veronica Double Digest, and I'll add it to the pile of groceries. I suspect it's weirdos like me who are keeping the Archie empire alive. You could almost imagine some suit at Archie clicking through a powerpoint: "If enough adults make enough ironic purchases every five years or so, our projected revenues should total..."
A dismal future, to be sure. So why not tweak the brand? Play a bit with the storyline, mess with the look, try to pull in a younger audience? What is there to lose?
Okay, this "Wal-Mart Discount Coloring Book" aesthetic wasn't quite what I had in mind. The Dan DeCarlo years at Archie were the empire's aesthetic zenith, and influenced a number of 80's New Wave artists, including my personal faves, Los Bros Hernandos. I daresay a score or more of current comic book artists would love to do some Archie mash-ups. Hey, what's this Manga I keep hearing about? I thought it performed some pleasant mischief on Star Trek -- anyone up for Anime Archie?
As usual, where paid artists fear to tread, internet pranksters happily dive in. I'd say this cat's got the right idea. And I'm always keen on a Frank Miller send-up.
Links from Drawn!