"Instaured"

 

OK, that's not the way it's the spelled, but just "stick" around...

I currently subscribe to a number of newsletters. I saw "instaured" used not once, not twice, but thrice by three different people. Hey, maybe "instaured" was exactly right. Or maybe there's an unspoken Substack style -- in which case quit it!

Write your newsletter in longhand, maybe, and read the post aloud -- it's what I do even though I sound like I have a mouth full of tissues (just ask around here). But stop reading Substack just before you hit "send." And stop using "instaured" -- please.